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Functioning of search engines
Hundreds and thousands of websites users made each and every
day and they always are looking to optimize their content and rank better on
Google search results
Search engines usually stores and index pages of these old
and new websites and when someone searches for a particular query it brings
best results Infront of user
Most people whose websites are old enough are able to rank
top ten pages on Google and they don’t need any kind of advertisings for sure
But the beginners who just joined internet community always
eager how to rank so they take steps of Google paid ads, or Facebook ads to advertise
their website or brand infront of consumers
Basically, search engines crawls web URLs and then who have
low ranking website even can be on top using sponsored option of ads
Google also love backlinks and Guest posting feature many
new websites who can’t afford advertisement features opts towards backlink
options
This is also called backlink or refer traffic as the new
site admin post his article on an authority website and when some user goes in
search of some information then also his website info mentions and the users
also get backs if he desires
When website have quality backlinks then the website appears
in search results
That’s how Google and other search engine functions it crawls websites where the most reputed or what would we say authentic, original and desired information is present according to users intent that’s why guest posting and backlinking matters the most to present the website to Google that it is relevant to show in their search results
In the end in order to rank a website in search
engine that’s why content quality and backlinks are the two most important factors
Also Google focuses on that type of search results based on
your location, your browsing history which is upto the website owner if he opt
for local SEO or not!
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