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Long-Tail Keywords: How to Find and Use Them In SEO
As Mostly beginners who are running a blog or website
confuses when and how they should research about keywords, and how to rank them
Long Tail keywords are those keywords e.g. when you search
for something like “PEN” pen is a keyword but if you add a color into it like e.g.
RED PEN, BLUE PEN OR BLACK PEN then it is called long tail keywords
How People get search traffic using Long-Tail keywords?
Mostly, Long-Tail keywords are less competitive as mostly
website owners or bloggers who have used top keywords are getting search
results and traffic towards their website
What are Long-Tail keywords and how to strategically use
them?
Like famous keywords Laptop Or Mobile phone are long head
keywords which a new user wont make any chance to rank it instantly but, if a
user tends to follow Long-Tail keywords strategy like “Top Ten Laptops or
Mobile phones” OR “How to use a laptop or mobile phone” OR What is laptop or
mobile phone” have a chance to rank if its SEO optimized. So, the old websites
which have written massive amount of content using these keywords as titles are
ranking higher and mainly they don’t consider Long Tail keywords
Long-Tail keywords works slow but brings quality
traffic
For beginners or whose website is yet started would consider
to write articles on those keywords because their SEO difficulty or Keyword
difficulty would be much higher and a new website admin won’t rank his website
or article on top ten pages of Google or any search engines for that matter
Also, because its search volume is low a new website author
have a chance to write many article specific to a category and then delve deep
into it while providing solutions, the search engine would definitely starting
picking that up, as short “Head Keywords” are already booked by old websites
Also, people who know about Google Ads can place ads on
Long-Tail keywords for cheaper advertising as its cost ratio (PPC) is cheaper,
on other hand Long Head keywords are costly and its cost per click (CPC) is
expensive for that reason.
Also, people who want more information or knowledge about
specific product or a tutorial how to use it tends towards search Long-Tail
keywords like for example
“How to install windows on Computer” OR “What is best
website to watch movies”
Therefore, a new website owner must always focus on these
things: How much is the Long-Tail keyword search volume is lower or not so
target those
Second check for keyword difficulty ratio of that long-tail
keyword if that it chances would be ranked or not?
Also check for the already established competitors which
rank high on Google and other search engines and see what keywords are they
using and which one of them is bringing traffic to their websites
Also, people think that Long-tail keywords don’t bring
traffic, it might be true for early stages but would after years or two would
bring quality traffic back
Which one should we prefer Long-Tail OR Head Keywords?
Long-Tail keywords would definitely take more time to rank
higher as compared to other one as short tail keywords have many content ranked
You must use both of them in order to get traffic and rank
your website on Google
Conclusion: In order to rank on Google or many search
engines we must use both keywords and mainly focus on our Off -page and On-Page
SEO and quality backlinks
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